![]() ![]() A research challenge in itself, we provide the first large-scale compositions of Black Tech communities and their connection to IT companies based on followership data on Twitter. We rely on “Twitter lists” that are curated by the users of the platform and effective in capturing topical homophily. To this end, we look into the Twitter Black and Tech communities in Brazil and in the United States. In this paper, we investigate the “social-mediascape” of Black Tech communities and IT companies, namely, the spaces of interactions and communications and their influences on individuals’ perceptions of particular companies. Studies have in fact shown that job seekers increasingly rely on social media to inform themselves about targeted companies. For instance, newer generations of professionals are more likely to avoid companies that are not committed to diversity causes. ![]() While much can be done to improve hiring strategies, little attention has been paid to how job seekers’ perceptions (positive or otherwise) of a company may affect its attractiveness. The slow increasing rate of representation of women and other minorities, particularly in Information Technology (IT) companies, suggests that the current recruiting strategies for attracting underrepresented minorities (URMs) may not be effective.
0 Comments
Leave a Reply. |